HomePath Campaign

Digital Ads, UI Design, Storyboard Development

Overview: HomePath is a streamlined real estate portal, where homebuyers, real estate professionals, and community-minded buyers can search and make offers on Fannie Mae real estate owned (REO) properties.

This campaign aims to drive traffic to HomePath.com, encourage real estate agents to register with HomePath and stimulate closing cost concession completions. Deliverables include: Ad units, landing page and in-page video.

Target audience(s): Buyer's agents

STATIC DISPLAY ADS

4 CONCEPTS - 300x250

ANIMATED SOCIAL ADS

STORYBOARD/FRAMES FOR ANIMATION

SOCIAL ADS - STATIC + ANIMATED

HOMEPATH LANDING PAGE

LANDING PAGE

Live Page - Link to page

Becoming a HomePath Buyer's Agent VIDEO

(Go to live page or contact to see full video)

(Click above image to expand and see full storyboard)

Credit(s): Rachel L. (Creative Director), Lisa W. (Creative Director, Copy), Animation Team
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About the company: Fannie Mae is a leading provider of mortgage financing in the U.S, with a commitment to facilitate equitable and sustainable access to homeownership and quality, affordable rental housing across America.