Social Media Campaign Templates

Branding, Digital Marketing
2021 American In-house Design Awards

Overview: With the continuous growth of the business, the Marketing Department's goal is to bring more brand awareness and consistency throughout BVM social media representation moving forward. To achieve this efficiently, templates were created for several short- and long-term campaigns using similar patterns and brand colors, with hashtags and slightly different visual elements specify each campaign. These templates are easily adjusted and switched as they are scheduled to post, either monthly or weekly.

Campaigns include: Testimonials (Publisher, Reader & Client), Inspirational Quote, Small Business Spotlight, Famous Feature, Captivating Cover.

CAMPAIGN ASSETS

CAMPAIGN STAMPS & HASHTAGS

In order to easily recognized and identify different campaigns, I created a set of graphic stamps, incorporated with hashtags accordingly to each campaign. A variation of colors options provide flexibility to rotate between template within each campaign.

THE SOCIAL MEDIA STYLE GUIDE

To refresh the BVM social media platform layouts and bring brand awareness to the audiences, I used the brand color palette and typography, combined with the stylized overlay background imagery.

OVERLAY IMAGES